Ways To Encourage Take Up
There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.
Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.
Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.
Sport satisfaction levels
Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.