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Ways To Encourage Take Up

There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.

Key influences

Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.

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Participant profiles

Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.

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Sport satisfaction levels

Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.

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  • Exciting Changes Taking Place at Active Humber
  • Activating Confidence

    Activating Confidence

    Activating Confidence is a FREE programme designed to Support people Aged 19+
    to increase their confidence and self-esteem. Find our more

  • Active Humber Volunteer Survey

    Active Humber Volunteer Survey

    We value all volunteers and would love to know what you think. If you volunteer for a local sports club we have designed a survey to help us understand your need better. 

  • Courses For All

    Courses For All

    The courses for all programme is our bi-annual sports, health and physical activity related coach development programme. Find out more

  • This Girl Can

    This Girl Can

    A celebration of active women & girls who are doing their thing no matter how they do it, how they look or even how sweaty they get!

Latest News and Tweets

Exciting Changes Taking Place at Active Humber

Exciting Changes Taking Place at Active Humber

Fri, 04 Aug 2017 12:18

Humber Sports Partnership Ltd trading as Active Humber have successfully delivered against our contracts with Sport England over recent years whilst identifying... Read More »

Fitmums & Friends registered as a charity

Fitmums & Friends registered as a charity

Wed, 02 Aug 2017 11:05

Athletics club, Fitmums & Friends is now a registered charity after the Charity Commission for England and Wales approved its application. Its new status will... Read More »