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Ways To Encourage Take Up

There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.

Key influences

Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.

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Participant profiles

Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.

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Sport satisfaction levels

Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.

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Latest News and Tweets

Jasmine Russell's Story

Jasmine Russell's Story

Mon, 26 Jun 2017 10:40

How and why did you first become involved in your sport or activity? What has kept you involved?

I got into badminton about 6 years ago when Paul Pratt came into... Read More »

Natalie Knights

Natalie Knights

Wed, 21 Jun 2017 10:38

How and why did you first become involved in your sport or activity? What has kept you involved?

I have liked tennis from a young age and had some lessons at a local... Read More »