Our new Marketing Strategy finalised
Posted: Mon, 11 Jun 2018 16:05
With a number of changes to the business and a new remit from Sport England, the focus of the marketing activity for the business has changed significantly over the last twelve months.
The new strategy outlines our key audiences for the next 3 years, namely:
- Inactive people, specifically: Over 55's, those with a limiting illness or limiting disability and lower socio-economic groups
It also tackles our key messages, objectives, tactics, and measures.
To see a summary of the strategy please click the link below.