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Insight

This section provides an overview of National research and insight relation to physical activity and sport available to help you increase your knowledge and understanding.


Sport England Data Tools

The Active People Interactive Tool enables you to analyse active people survey data. You can analyse data by demographic groups, geography, and time periods.

Active Lives replaced the Active People Survey in October 2016. It measures the number of people aged 16+ who take part in sport and physical activity in England

The Mini Sports Profiles presents local area information over two pages. It provides details on the health of your community, activity levels and the economic value of sport.

Demonstrating how sport can benefit local economy, the Economic Value of Sport – local model produces area based estimates on sports' contribution to the local economy in the form of business output (GVA), jobs and wider benefits like health.

Market Segmentation Data is a web-based tool designed to help you better understand local markets and how best to reach them. The tool splits the adult population into 19 segments based on age, gender, socio-demographic information overlaid over sporting activity and preference.

Women and Girls

Women in Sport is the UK's leading women's sport charity dedicated to empowering women and girls through sport. They provide research insight in a number of key areas.

Go Where Women Are is Sport England's insight pack. It explores understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.

Physical Activity and Health

Sport England makes the case for physical activity on the positive impact it can have on our health and well-being.

Physical activity has been shown to have a positive impact on mental health. MIND have published some guidance on physical activity, sport and mental health.

Young People

Youth Insight Under the Skin was designed by Sport England to understand the attitudes, behaviours and preferences of young people.

Sport England produced six short films covering the six youth personas

Disabled People

Sport England provides comprehensive data on disabilities through their Mapping Disability: The Facts and accompanying documents.

The Activity Alliance is a National charity who's purpose is making active lives possible to ensure disabled people are active for life. They have a number of resources and facts linked to disabled people and sport.