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Ways To Encourage Take Up

There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.

Key influences

Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.

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Participant profiles

Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.

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Sport satisfaction levels

Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.

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Latest News and Tweets

Sport England releases fresh insight into the volunteering habits of the nation

Sport England releases fresh insight into the volunteering habits of the nation

Fri, 13 Oct 2017 14:02

  • 6.7 million people (14.9% of the population) in England have volunteered at least twice in the last year to support sport and physical activity
  • Contrary to trends... Read More »
Sarah Tague Parents in Sport

Sarah Tague Parents in Sport

Thu, 05 Oct 2017 09:22

As a child I was always sporty and took part in various activities. When I was 14 I started playing football for my local women's team and I loved it. My Mum is... Read More »