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Ways To Encourage Take Up

There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.

Key influences

Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.

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Participant profiles

Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.

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Sport satisfaction levels

Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.

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  • This Girl Can

    This Girl Can

    A celebration of active women & girls who are doing their thing no matter how they do it, how they look or even how sweaty they get!

  • Parents in sport

    Parents in sport

    Parents play a pivotal role in encouraging and supporting their child’s participation, success and fun when playing sport.

Latest News and Tweets

World Cup 2018: reaching out to football fans to promote healthier and more active lives

World Cup 2018: reaching out to football fans to promote healthier and more active lives

Fri, 15 Jun 2018 10:46

A new video campaign targeting football fans on the occasion of the World Cup 2018 is promoting healthier and more active lives. The series of videos was produced... Read More »

World Health Organisation launch global action plan for Physical Activity

World Health Organisation launch global action plan for Physical Activity

Tue, 12 Jun 2018 09:10

The World Health Organisation has just announced their global action plan to help countries scale up policy actions to promote physical activity.

It responds to the... Read More »