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Ways To Encourage Take Up

There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.

Key influences

Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.

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Participant profiles

Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.

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Sport satisfaction levels

Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.

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  • This Girl Can

    This Girl Can

    A celebration of active women & girls who are doing their thing no matter how they do it, how they look or even how sweaty they get!

  • Parents in sport

    Parents in sport

    Parents play a pivotal role in encouraging and supporting their child’s participation, success and fun when playing sport.

  • Exciting Changes Taking Place at Active Humber
  • Active Humber Volunteer Survey

    Active Humber Volunteer Survey

    We value all volunteers and would love to know what you think. If you volunteer for a local sports club we have designed a survey to help us understand your need better. 

  • Seasonal Sport Sessions

    Seasonal Sport Sessions

    Whatever the season there's always a new and exciting activity for you to try. Have a look on this page for what's on offer this season.

Latest News and Tweets

Fitmums & Friends wins Coaching Intervention of the Year Award

Fitmums & Friends wins Coaching Intervention of the Year Award

Mon, 04 Dec 2017 15:00

Athletics club and charity, Fitmums & Friends, is celebrating winning the Coaching Intervention of the Year award at last week's 2017 UK Coaching Awards. Now... Read More »

BBC Unsung Hero Award For East Yorkshire and Lincolnshire

BBC Unsung Hero Award For East Yorkshire and Lincolnshire

Wed, 15 Nov 2017 11:18

Congratulations to the winner of this years BBC Unsung Hero Award For East Yorkshire and Lincolnshire - Stuart Usher

From thirty nomination forms a shortlist of ten... Read More »