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Ways To Encourage Take Up

There's a growing bank of evidence about the most effective ways to motivate and support people to take up sport. To get more people playing sport, we need to uncover the barriers to taking part – and that means understanding people's wider lifestyles and motivations.

Key influences

Sport England has studied which factors have the most influence on the variations in sport take-up between different areas.

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Participant profiles

Our sport market segmentation tool considers people's lives as a whole. It is a powerful way of exploring the web of motivations and barriers among key population groups, and applying them at local level.

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Sport satisfaction levels

Satisfaction levels among people taking part in 46 different sports have been gathered annually for four years.

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  • Work with Active Humber!

    Work with Active Humber!

    Our vision is that the Humber is a place where everyone, everyday is physically active. If you want to get involved we would love to work with you.

  • Active Withernsea

    Active Withernsea

    The Withernsea Local Delivery Pilot, 'Active Withernsea' is part of a new pioneering pilot programme from Sport England aimed at increasing participation in sport and physical activity.

Latest News and Tweets

Landmark report reveals children’s activity levels for the first time

Landmark report reveals children’s activity levels for the first time

Thu, 06 Dec 2018 12:41

New research published by Sport England today, carried out independently by Ipsos MORI, reveals the scale of the challenge to help the nation's children be more... Read More »

Vitality Roses crowned BT Sport Team of the Year

Vitality Roses crowned BT Sport Team of the Year

Tue, 04 Dec 2018 08:55

Following an already incredible year for England's senior netball squad, the Vitality Roses were today (03.12.18) named the Team of the Year at the BT Sport Action... Read More »